Is E-mail Marketing Still Effective?

The rise in many marketing tactics has created a lot of conflict about which one is better and how. The facets associated with them are many and as they say, no one strategy will work for other one.

However, if you are willing to learn more, then you can always refer the book 99 Things You Wish You Knew Before Going Into Sales (link-1)to get a detailed idea about what things to be taken into account and you will get a detailed idea about the basics for any sort of marketing.

We all know that customers have access to all the information that they will need. Still, as a sales person, you will need an edge over others and this book will help you get that edge. Whether you are selling product or services, the techniques in this book will give an insight in the world of marketing and that in turn will produce astounding results for you. The wirier have over 20 years of experience in the field.

Coming to email marketing, the answer is YES, it is still very much in practice and it is relevant for all sort o business (product or service based). It does not cost much and it reasonably easy to do.

Keep track of the activities and also change the plans as per the results and feedbacks you get.

Some of the best platforms are:-

  • MailChimp
  • Campaign Monitor
  • Emma
  • AWeber
  • iContact
  • ExactTarget

And many more. You can also read about email marketing in the book, Email Marketing 101: Tips and guidelines (link-2) and get a better idea about the overall aspect of the whole deal.


The book will educate you about all the aspects of marketing when it comes to email and you will be able to generate positive and targeted results. It will give a proper insight about what to do and what not to save money and time.

EFFECTIVENES is what you can expect with such approach you will get the best possible outcome.


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