Why you need to have effective digital marketing strategy for your travel and tourism industry
by Steve Smith
The digital revolution has significant impact on the travel and tourism industry. The industry was one of the few that had adapted the latest techniques of the digital marketing at the beginning of the digitalization. The engagements with the customers have become stronger ever since.
The digital marketing has become important to make it in the competitive world and if you want to be on the top, the top notch digital marketing strategy is must. The use of computers, laptops, smartphones, etc. has been drastically increased in the recent past. Ordering food, booking a hotel, booking a cab and all that are now easier. Now the digital marketing is the best way to reach the large number of audience. The simple fact is you can reach your most of the customers through smartphones than any other medium. There are several mediums for online marketing such as blog, audio, video, picture and more.
More and more new mobile users
The business travelers use their samrtphones during their journey. Most of them are tend to do online research before making any kind of final decision related with traveling. This indicates that more and more people are using mobile phones for surfing online. Here, you need to make a mobile friendly and responsive website for getting more attention from your customers.
You need to make your digital marketing strategy accordingly and consider of making your website or mobile application comfortable for reservations, purchases and online booking. You can gain more trust from your customers with this strategy rather than the traditional way of attracting customers.
SEO is also very useful for getting more business
When you search for the best hotel in Thailand, you are going to click on the websites which are on top. And most of the travelers are going to use the Google to find out their requirements. You need to ensure that your website remains on the top position of this crucial list and for that you have to go for the effective SEO. You need to make sure that your website content also has the appropriate keywords. This helps Goggle to relate your website with the search and it offers better rank on the list.
Social media is the new way of communication
Just the way the digital marketing has changed the travel and tourism industry, the new form of communication is now social media. People like to be active on social media and share their life incidents on the social media sites. Calling a friend and talk about what is interesting going on in life is now less popular. Now, anyone who travels likes to post of the pictures of the place and they also write the reviews of the hotels. So, someone who is going at the same place is your potential customer and you can reach that customer directly with the proper use of social media.
Now in this new world, travel industry must take advantage of this change. With the proper digital marketing strategy, you can ensure that you get the best in class solution for generating more revenues.
August 18, 2017